Authentic Beauty Concept Hydrate Cleanser | Shampoo | Normal To Dry or Curly Hair | Adds Moisture & Shine | Vegan & Cruelty-free | Sulfate-free

I got a sample of this years ago, it quickly became my favorite hair product and I recommend it frequently. I only use the shampoo “cleanser”. It’s high quality and I don’t feel I need conditioner. A little goes a long way. A bottle will last my 6-9 months. It smells very good, but it’s not over powering. Like a light floral fragrance, it’s ok for men too I would say. When you see the price you may think it’s expensive, but it lasts a long time and is much better quality than any other brand I’ve used, even other “professional/salon” brands, good value for the money. I have thick heavy hair, I only use the blue bottle, it keeps my hair soft and non greasy.

Love this brand, it’s my favorite shampoo, leaves my hair soft.

Excelente

I love this shampoo! smells good without being overly powerful. good lather, no dyes. leaves your hair so soft and hydrated!

I tried this after my hair dresser used the Authentic Beauty Glo on me a few times and after I bought the Authentic Beauty Glo. The Glo smells a little too strong for me and I love pretty smells and finding a long lasting smell in a shampoo. The Glo made my hair very shiny so I thought why not try this one, the Hydrate Cleanser since I do have color treated and dry hair. My hair is wavy (2A/2B) type. I am so glad I tried this type. First off, I absolutely love the smell! It is very similar or if not the same as Glo but not as strong. The smell still lasts for a few days but is not as overpowering. I love how it makes my hair softer and shiny.

I'm glad I purchased the sample size instead of the large more expensive bottle. The product smells amazing, but I have naturally curly/wavy hair and this "moisturizing" combo did nothing for me. I usually do a wash and go style with minimal products and I couldn't do that. I would not recommend this for curly hair.

Works great, amazing smell, ingredients and values, totally recommend!

I had given up on shampoo, just washed my hair with conditioner, as shampoo just frizzed it up. Received a sample of this from Ipsy and was wowed. This is the best my hair has looked in years. I immediately bought the full size version and still am thrilled. Highly recommend.