MKTG 8 (New, Engaging Titles from 4LTR Press) 8th Edition

This text is amazing and so helpful as aid to understand the principles of marketing. For my marketing class, I had an extremely intelligent professor with a downside of a very thick accent that many of us in class could barely understand most of the time but with the help of this text, easy to read and helpful definitions the class was a lot simpler to understand. This text was an aid and rescued my grade, also I believe this is an important text for all of us to have even if we are not Marketing majors. This text teaches you not only an aspect of business but also it helps understand everyday aspects of marketing around our everyday life. It is an interesting read, and it has modern examples to help explain its theories. Without this text I would have not received an A for the class.

Excellent text for the money. This is real value! This undergrad level content exceeds expectations. The best feature is the pull-out chapter review cards in the back of the book which has a summary and has every pertinent definition on a single 2 page piece of light weight card stock. If you have some business admin experience you could learn the subject simply with the text. No class needed. However, I have a great professor who supplements the text and makes attending class a worthwhile and valuable experience.

Easy reading for those interested in the nuts and bolts of marketing. I like how this version changed the order of topics, so it flows more logically. It is also designed for easy reference in case I need to read anything specific. For marketers, this book a must have for your desk at work.

This was a textbook for a class. It's easy reading, the ideas are presented quickly and the examples given are great. If you're interested in basic marketing, this is a great book for you. However... it is very basic marketing. Even without having previous marketing experience, I could have skipped several chapters because it's something I already had known, like it was information that was common knowledge. However, having said that, I suppose there are people out there who may not know that.Like I said, if you want a surface level of knowledge, this book is great. Plus, it updates frequently, keeping itself relevant.

For anyone taking this course, the book is a great tool and the course is fun!

I bought the book to have some basic marketing definition and knowledge to develop my thesis and it did that and gave me already extra ideas to where to direct the focus of my thesis.

concept was great, but too many words for a simple concept only make simple change to useless complicate

it's really good book for marketing major or for people who love to know about marketing in general. Good examples and exercises help you to understand many concepts for the marketing field and the business world.