Confessions of the Pricing Man: How Price Affects Everything

This is a terrific book, packed with insights and certainly the learnings of a lifetime. I am grateful to Dr Hermann Simon for sharing his learnings in a wider forum.The book is structured in the following manner.Chapter 1 tells us about how Dr Simon was initiated into the world of pricing. Chapters 2-4 offer a bird's eye view of pricing including how pricing is central to the economy, the psychology of pricing, and how pricing and strategy are interlinked. Chapters 5-7 cover the inner mechanics of pricing. Chapters 8-9 cover pricing innovations as well as pricing applications in real life scenarios including crises. Chapter 10 details how a CEO should approach the topic of pricing.The key learnings for me were undoubtedly around1) how price cuts can severely damage profitability, illustrated well through examples of a fictional co in pgs 88-90. In fact those pages alone are well worth the price of the book2) how performance incentives for sales guys can be aligned to the quantum of discounting that they offer to consumers. This alone can effectively increase your yield by 1-2% according to Dr Simon3) how 2-dimensional pricing can help businesses segment market (enabling price discrimination) and thereby driving up your yields.I encourage every strategy officer, product manager, and well anyone interested in enhancing profits to read this book.

One of the few and best books on Pricing Strategy. Must read for anyone who is interested in knowing the nuances and advances in Pricing Techniques.

Very insightful & practical approach on such complicated subject. I loved reading the book. This should help me in setting things right in the business.

Good read but you can find better at the price

Ya seas una persona que trabaje en Marketing, Ventas en una empresa mediana o seas un emprendedor con una pequeña empresa o pequeño negocio, es una excelente opción para entrar de lleno a este tema y pensar cuales serán tus estrategias y tácticas de precios a establecer para los productos que manejas. El autor Herman Simmon te cuenta sobre su amplia experiencia sobre consultor de precios y mediante avanzas en el libro te van surgiendo varias ideas sobre como poner en práctica estas ideas en el día a día. Después de leer varios libros sobre Políticas de Precios, este libro es uno de mis favoritos debido a su sentido práctico, además de ser una lectura muy completa, no es una lectura ligera ya que tiene 200 páginas pero se disfruta bastante.

I was looking for a book that instead of taking me through boring math and process behind pricing, give me a big picture view on this matter, and insight and hints about pitfalls, common mistakes different approaches and etc. This is the book that exactly does that.

The title has all of the information I want to share with readers. The book could have more on pricing early businesses.

Un excelente libro sobre el tema y disfruto mucho el contenido

The book was ok, however nothing new in my opinion. I was expecting more from a pricing expert, but there was little i didn't already know. This book is best suited for those who have never considered the strategic importance of pricing.